“Sure an e book sounds like a really great idea, but hey I can’t Write and worse still can’t Spell and well the Grass needs cutting so I just wouldn’t have the time!”
“I mean doesn’t it take months to write a book? And then there are all those pages being tossed into the waste basket and Writers Block and Power cuts in the winter and so on… Ever tried to write in the dark? NO… this doesn’t sound like such a good idea after all. Sorry gotta go pick up the kids from Paintball class! Does this sound familiar? Well if they’re not into paintball it’s bound to be Trumpet Lessons or Ballet or both!

STOP RIGHT NOW…
Being the Author of an E Book doesn’t necessarily mean you have to glue yourself to your office seat—there are several alternatives to actually physically typing the Manuscript. We’ll leave the discussion of these magical mystery tools for another article. And no you don’t have to major in telepathy or become a hypnotist; and even if you did I am sure there is an E Book out there just waiting for you.

There are probably still some weird niches out there waiting to be discovered and unleashed on an unsuspecting public in E Book format!

“Gourmet Cooking for Lefft Handied Dyslexxics”
“Rid yourself of Click Here Syndrome in just 14 days”
“Build your own Hen House for Free out of Cereal Boxes (empty of course!) and so on…

OK Here’s the deal…if you want to take advantage of the unlimited possibilities of using your newfound E Book strategies to further your business before you reach the grand old age of 108 then time is of the essence! An e book in the hand is worth 365 in your head believe me. I should know.

So what’s required to get the ideas and information out of your head and onto your web server. Don’t know what a web server is? or even how to get one? Be patient that’s in another article we are not trying to solve all your problems in one teensie weeny article!

What’s required is help from an expert, preferably one who can write and who has heard all the aforementioned problems before so you won’t get away with excuses!

The right mentor will nudge and cajole you so that all that valuable expertise of yours can be shared with an adoring audience and in record time. Shall we say seven days? Well a week sounds a little less intimidating!

“Hey that’s all very well but what about all that techie stuff?…I hear you need a website and a web server and a Merchant account and shed loads of money for those Web designers and…I’m dizzy …I need a Náp!”

Forget the techie stuff for now. That’ll all slot into place once you have the book written. I mean does a 747 Pilot need to know every last detail of what every passenger had for breakfast to get to the destination safe and sound?
You don’t need to know all this techie stuff at the outset that will come in good time when you have the compilation out of the way. What about the marketing? What do we do about that?

OK let’s stop here and give ourselves a well earned break for a coffee and see if there are any experts out there in Website land who have been through all this torture and lived to tell the tale.

Better still lets crank up the PC right now and go search for someone who really talks the talk and walks the walk. Gotta be an E Book out there to tell us how to do it all without having to lock ourselves away from the world for a whole year while we learn all this stuff. So lets get searchin’n’clickin and see what we come up with OK?

This Baby Boomer has been online with a web presence (sort of!) for a decade and is now sharing his expertise and experiences both positive and negative with his adoring followers. The Rise and Rise of the E Book Phenomenon shows no sign of abating any time soon so why aren’t you participating in this excellent strategy for business dominance.
Get your e book strategy off to a flying start by at least sharpening your pencil and come up with a Title you’ll be glad you did

What is an E book?-It’s an electronically downloadable file of varying size that can be obtained free (if the author so desires) or can be purchased from the site on which it resides (or more accurately on the Server of the site).

It’s a generic term that generally refers to a book of perhaps 25 pages and upwards of 100, on any subject under the sun, including such unlikely subjects as training your Guinea Pig, Winter Dog Training, or Teaching your Parrot the Rudimentaries of Keyboard dissection! I actually have a friend who would pay handsomely to have her Parrot trained to eat Bird seed instead of Computer Keyboards!

Occasionally you may be lucky enough to stumble on a free e book that runs to 100 or even 200 pages! The author obviously means business don’t you think?

The ever evolving topic of how to Market Online is an area where you will find many free e books, which in their shortened form are usually referred to as reports. A short report or e book is one of the best ways of gaining both recognition as an expert in your niche and as a method of building your subscriber list.

What’s the purpose of building a subscriber list? Isn’t this just so much like hard work?

Well it’s an established fact that, just as in the offline world where a customer browses the goods on sale in a shop window before a buying decision, so web site visitors generally browse around a site several times before making a purchase. If you can position yourself as the Go- To- Person for the best online information in your niche, then you will build your business faster and with better results.

Online purchases 10 or even 5yrs years ago were fraught with difficulties and doubts in the minds of prospective purchasers. Not so now as both Technology and Website proprietor standards have improved beyond recognition. Communication with your subscribers takes on a whole new dimension when you have a growing mailing list which can be achieved rapidly with a well written giveaway report or e book.

So back to the building of your list, to enable you, the website owner, to engage and converse with your subscribers to ultimately turn them into customers and clients. Your great content in the form of free E books or reports will have this magical effect given time.

Herein lays the value of an e book that can be given away freely once a web site visitor subscribes to your mailing list. The e book is a wonderful trust builder when you share some of your valuable knowledge or expertise. Once you have got your feet wet with your first giveaway reports you’ll be able to build on this foundation by creating a flagship product or even a series of related e books that will boost your bottom line.

As you build trust with your followers so you are getting ever closer to the day when the credit card comes out and the cash register zings!

Continue reading “Do E books Work? And Will they Work for You to Build Your Subscriber List?” »