The Technicians at the Nuclear Power Plant of Fukushima in Japan have been putting themselves at great risk of  radioactive contamination while working for the greater good;you can liken them to the Samurai Warriors of the Past… fearless,determined and focussed.

As they endeavour to connect Power supplies so that a cooling sytem can be put back in action at the Fukushima Reactors,

Connecting the Power

Electrical Power needed to Cool the Reactors at Fukushima

I am reminded of the necessity of massive and focussed action that is needed to succeed at anything in life.

Great stores of knowledge or expertise within individuals are worthless if they cannot be shared for the common good. One aspect of Marketing that appears to be gaining momentum on the Web is for experts to freely share some of their expertise  with their visitors or subscribers. Free is good I think you would agree!

Of course other Marketers despise and villify so called Freebie Seekers and that’s their prerogative. My own view is that the best way to build trust and ultimately gain disciples and customers or clients is to show what you are made of first before launching  your ” Here’s some stuff you might want to look at before the Price goes up” crusade.

The Fukushima Engineers are  giving their “stuff” away for free,while others count the cost elsewhere.  They  may even end up giving their lives so that others can benefit from their Expertise and Focus.

Think about what you can do to help others without counting the cost!

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