Does Google Really Matter in the General Scheme of Things?

It may seem obvious to most of you that placating the Google Spider and all that surrounds its web is all that you have to worry about when launching or building your Business on the Web.

To a significant degree this is true but the Mighty Search Engine GoogleSan didn’t invent the Internet, didn’t create the World and can’t prevent Earthquakes! It creates quite a few Earthquakes of its own though which are pre-planned and like many Earthquakes, are precursors to Tsunamis.

The Tsunamis I am talking about here are not the kind that lead to Death and incalculable Human Misery (although some Marketers on the Internet would disagree) but to the wholesale banishing of worthless websites.

Google is smarter than most Marketers and those that try to game the system will inevitably be found out and vanish into oblivion. Spammy Adsense only sites with spun articles that make little sense to the average human are destined to be deleted sooner rather than later!

Web sites that get little attention over a significant period are also likely to drop off the Google radar as I’ve found out recently with my own Learning to Drive website after a long lay off.

I think it’s universally agreed that good intelligent and relevant content will ensure that your site at least doesn’t get blacklisted and will rise in the rankings given time and effort on the authors’ part.

Building Your Web Site with a Sound Foundation and Infrastructure will enable it to last for Longer than Most Quick Buck Creations!

Of course the infrastructure of your site is the foundation upon which you can build your business. The content is what will see you successful providing you have learned to relate to your audience and provide suitable value.

We’ll have a look at the essentials in the next Baby Boomer Marketing post and discuss whether or not it’s possible to get started with a very limited budget and yet still produce results.

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