About

Life!

Robin Piggott is a Single Parent with 2 beautiful daughters now embarking on their own life’s journey, which enables him to leave the worries of “what are they up to right now” and revisit his own journey!

He has had a varied career working in both a corporate environment and as a self employed entrepreneur. Currently teaching young people how to survive the rigours of the Road behind the wheel and to not only pass the Dreaded Driving Test but to set the foundation for a successful and safe life as a Driver.

Discovering the Web at a late stage in life has made him all the more determined to succeed. Determination alone however just isn’t enough and you have to break out of your comfort zone, sometimes with great anxiety in order to achieve lasting success.

The Astral Driving School web site now about to enter its 9^th year has served as a platform for the author to learn about the intricacies of Marketing on the Web.

This Blog!

What is this Blog trying to achieve? Well that’s a good question and one that requires a comprehensive answer so here he goes.

1. Trying to reach and connect with an ever increasing Audience who is discovering the Web and its opportunities each and very day. Despite the Title the author and contributors have much to offer anyone starting their journey on the Web

2. To chart Robin’s own Journey of discovery in both Life and on the Web, including mistakes and pitfalls while establishing a presence(of which there are a mountain!) and helping readers and subscribers to minimise their own heartache.

3. It’s a wonderful and illuminating process learning from one’s own mistakes but it can be an excruciatingly painful process. Reaching your goals with no one to guide you along the way clearly can take forever and we all only have one short lifetime to leave our mark! Enter Baby Boomer Marketing stage left.

4. Finding web sites and blogs that illuminate the path to success is an essential ingredient in reaching that goal whatever your understanding of success means to you. This blog aims to make it just a little easier for you and to help you to remain focussed in a sea of technological mumbo jumbo; a torrent of tornados heading at you and far too many opportunities to part with money with nothing in return.

5. Having discovered a truck load of light bulbs all beaming out their message is one thing. Acting on these instructions is quite a different sort of picnic! In fact it’s not a picnic at all especially if your understanding of a picnic is a sunny day on the bank of your favourite lake sipping a cocktail or your favourite beer! This Blog hopes to demystify the confusion and get you to take concerted and appropriate action that leads to results.

6. Action is really what it is all about (you can apply that to any endeavour in life).You may not be confident in what you are doing or where you are headed but getting something done each day and building your confidence is an essential step to your goal. This Blog will help you over some tricky hurdles until you are flying with the eagles.

7. Is this Blog a “take you by the hand and tell you that you are great “ publication? No way no how! Baby Boomer Marketing will give you hard hitting advice and facts that hopefully will enable you to avoid the noise and the hurricane of ”Try Me, Buy Me, Fly Me” which is on its way to you 24/7 even as you sleep!

8. An ever increasing pile of unmentionable from Bloggers, Web Site Owners and Gurus amongst others, will test both your ability and your patience. There is a danger, a very real one, that you will get constantly sidetracked as each new email promises to be the secret to unlocking your fortune on the Internet. If you are like the author and hate to miss out on anything you are in for a very rude awakening if you attempt to follow everything that comes at you.  Baby Boomer Marketing however will be a valuable filter and will save you days of wasted time.

Why Should you Listen to What we have to Say?

Good question…since we are a relatively unknown quantity. We don’t have Guru Status…and this Blog is in its infancy.

The Author however is most definitely not in his infancy and here’s why.

1. Robin has been writing for a long time and created a Newsletter over 30 years ago which got both local and U.K coverage in his niche.

2. First web presence came about in 2000 which was when he recognised that this was where he wanted to hang out! But above all where he saw the opportunity to pass on his experience and help others.

3. The struggle to learn about creating and maintaining a presence on the web has taken Robin down many roads. Of these, many turned out to be dead ends and others into cul de sacs necessitating some essential manoeuvring skills behind the wheel.

4. Technological hurdles probably have proved the most difficult to overcome, mostly due to the Author being that not so rare breed of serial procrastinator. So if this fits your personality you will learn to overcome this affliction by following Baby Boomer. We did and so can you!

5. Robin ventured into Blogging in 2005 and became an avid Article Writer with many hundreds (and now into thousands) of Web Sites republishing his work on line. You can do this too, even if you haven’t written much at all to date or are fearful of doing so. It just takes some action along predefined routes. Baby Boomer will get you started without loosing too much sleep. That’s a promise!

6. Do you have to spend thousands of dollars and weeks and months tearing your hair out to create a web presence? Do you need to attend expensive seminars and end up with information overload? The answer is no you don’t because we have already done this and while it can be very motivating it’s not necessary until you have at least established a bridgehead and a foundation. Sharing what we have done on these fronts will definitely save you money and when you are making some well then you can decide who you want to rub shoulders with!

No one can guarantee you success but you yourself providing you follow in the path of those who have gone before and take note.

Good luck in your Journey through Cyberspace and when you find something that resonates with you here in this little corner please pass it on and send Baby Boomer Marketing some link love! We all need more than a little Love to keep us Alive don’t you think?